Market Shift

Market Shift is a consulting business for publishers, suppliers, AdTech and data companies in the media industry. Their mission is to help partners create a Shift that unlocks growth. Market Shift briefed us on exactly what they were looking for in their digital presence. With detailed service and business information, they required their UI to showcase text heavy content in an easily digested and scannable design, be SEO friendly and responsive across multiple devices. We translated their brands personality and core values into a bold and fresh design style, through the use of their electric blue and corporate colour palette, custom graphical elements and duotone imagery. Allowing users to see the benefits of their service offering and enquire.